Sociology, Race, And Social Classes - 1154 Words

Arielis Gonzalez SOCI 110 March 8, 2017 Sociology Sociology is the study of diverse subjects in a society which includes: religion, race culture, and social classes. It also involves the study of the behavior of people and all the changes that happen in society. In each social setting, there are shared beliefs which also change through time. Sociology informs us of the making of policies which tend to improve the lives of people in a setting. It provides distinct perspectives to generate new ideas and modify the old ones. The sociological research uses different techniques to provide evidence of any aspect of social life. Qualitative data such as ethnography and archival works as well as quantitative data like statistical modeling of†¦show more content†¦The practitioners are only after the compensation they get. Consequently, there are many cases of misdiagnosis and wrong treatment. There is also the issue of the reliability of the health care system. Even people with insurance have difficulty accessing quality health care in a timely manner. In my case, I need surgery with urgency and was forced to wait for two years until all the medical bureaucracy was settled. In addition, many health care plans do not cover chronic ailment or dental care and these forces us to take on additional insurance coverage which ultimately increases are cost of living monthly. Many minorities at times prefer to risk their health and not seek medical treatment because of the highly costs. One of the reasons why it has become a social phenomenon is because of greed. Society today is full of people who only think about their interest. It has gotten so bad that the health and life of another does not matter as long as there is the promise of money. Some of the activities by the practitioners as well as the insurance companies are criminal and inhumane. One social imagination solution to this is the enforcement of harsh punishment so it will discourage such behavior. For example, the revocation of the licenses of any health care facility caught in the act of such behavior. I think it will definitely change this habit and advocate to obey the law. At the same time,Show MoreRelatedW. E. B. DuBois988 Words   |  4 Pages W.E.B. Du Bois spent most of his career focusing on race relations and he defined the problem of the color line. For most of his life he believed in integration, but towards the end of his life he began to focus on Black Nationalism after he became discouraged with the lack of progress in race relations (Allan, 2013). Du Bois was an author, a poet, civil-rights activist, Pan-Africanist, a sociologist, and he was known for many other trades that he spent his time doing throughout his life. He graduatedRead MoreSociology : How Human Action And Consciousness Shape The Surrounding Of Cultural And Social Culture1734 Words   |  7 Pagessaid, â€Å"The task for sociology is to come to the help of the individual. We have to be in service of freedom. It is something we have lost sight of.† This quote means the main purpose of sociology is to help people with our freedom of service, because it is something we as people lost sight of. Sociology can be defined by Dictionary.com, as th e science or study of the origin, development, organization, and functioning of human society; the science of the fundamental laws of social relations, and institutionsRead MoreClassism and Its Effects in Society852 Words   |  4 PagesCardinal Stritch University Instructor Kevin Nettesheim Intro to written communication April 17, 2013 Abstract Throughout history classism has played an important role in how people are perceived and treated. 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Every new unit that we are taught is an eye opener for me because of how enlightened I have become from viewing myself and societyRead MoreSdffdgdfgfdg1230 Words   |  5 PagesSOC101-53: PRINCIPLES OF SOCIOLOGY LECTURE SUMMER 2013 OUTLINE – 8 WEEKS LOCATION: ONLINE LECTURE HOURS/CREDITS: 3/3 Nancy Reeves, Adjunct Instructor nreeves@gccnj.edu College Center: B-142 (856) 468-5000 ext. 6423 Office Hours: By Appointment Only It is the responsibility of the student to review the Online Syllabus at: http://www.gccnj.edu/academics/liberal_arts/syllabi.cfm. Additional information provided includes Core Competencies, Student Learning Outcomes, Topical OutlinesRead MoreEssay on Racial Sterotypes in the Movie Crash966 Words   |  4 Pagesshowed that everyone created has good intentions and good hearts but unfortunately they may grow up and learn the prejudices of the world. 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I hope this assignment will show the relevance of sociology to nursing practiceRead MoreTheoretical Frameworks Of Sociology And Sociological Perspective Essay918 Words   |  4 Pages What does Sociology have to do with me? Why do people think or act differently than you? Why are some people rich while others are poor? Why do some commit crimes, break laws and others do not? These are all some of the questions students need an answer to, which led them to enrol to this course. â€Å"Sociology is the scientific study of individuals in groups, organizations, cultures and societies; and of the interrelationships of individuals, group, organizations, cultures and societies.† (KennedyRead MoreWhat Does Sociology Mean?1585 Words   |  7 PagesTerm Paper What does sociology mean? According to Andersen, Taylor (2013, p. 4) â€Å"sociology is the study of human behavior in society†. 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Definitions Of The Self Essay Aggressive Criminal Behavior

Approaches to the self essay: Aggressive Criminal Behaviour This essay will compare and contrast two opposing approaches to self; the biological view of ‘the embodied self’ with the social constructionist theory. In doing this it will discuss how each approach relates to various aspects of the predisposition between nature and nurture as a binary. It also aims to outline and evaluate how each approach attributes etiologies to aggressive criminal behavior using examples from theorists such as DiLalla and Gottesman (1991) with criminal biology and Kurbin and Weitzer (2003) social disorganization theory. In an attempt to combine the two approaches, the diathesis-stress model with be applied to criminal behaviour. Schacter et al (2012) stated that all early theories of crime were biological. Indeed, until the early 20th century, biological theories and criminology were virtually synonymous. For example Lombroso (1896) was a pioneering figure in this field for attempting to make criminology an empirical science by identifying physical characteristics of criminals. Despite the fact that his theory has been discredited over the years, his research was highly influential. This highlights how criminology was origionally thought to result from nature aspects such as physiology and genetic makeup. But then biological theories were pushed aside by sociological explanations of criminal behavior around the time when social psychology took over following the events of the holocaust.Show MoreRelatedIp3 Crime Causation1535 Words   |  7 PagesUnit 3 Crime Causation CRJS105-1201A-03 By Erika.Esquer1 1/22/2012 American InterContinental University Online Abstract This essay will focus on sociological theories of crime and their description, the strengths and weaknesses of each; sociological control theory, strain theory, differential association theory and neutralization theory. This essay will also focus on Rajartnam who was convicted for inside trading in 2011. Introduction A different approach to criminological theory wasRead MoreThe Concept Of Self Concept1123 Words   |  5 PagesMany United States school districts have recently taken steps towards raising students’ values of self-concepts of themselves, or their self-esteem. Most of us correlate negative self-concepts, or low self-esteem, with learning difficulties and social reclusion. Recent psychological research has also discovered that inflated self-concept is correlated to violence, including bullying and even criminal acts. While reminiscent of the neo-Freudian Narcissistic Personality Indicator, Carl Rogers’ phenomenologicalRead MoreDomestic Violence Related Crime Throughout West Virginia1208 Words   |  5 Pagescan affect an individual of any age, gender, race, education level, social class, or culture. 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These theoriesRead MoreThe Media And Gun Violence894 Words   |  4 PagesMedia and Gun violence A current most spoken issue among the public media is gun violence or mass shooting however the crime is not as many as it was twenty years ago. The term mass shooting does not have an official set of definition yet, but the term indicates crime which is killing as many people as possible in a short time frame. The Federal Bureau of Investigation defines it as â€Å"actively engaged in killing or attempting to kill people in a populated area† (Sam Brock, Rachel Witte, and JoeRead MoreThe Myth of the Latin Woman Essay1470 Words   |  6 Pagesas well as what makes them unique. According to psychologists, identity is a consistent definition of one’s self as a unique individual, in terms of role, attitudes, beliefs and aspirations. Identity tries to define who people are, what they are, where they go or what they want to be or to do. Identity could depend on self-knowledge, self-esteem, or the ability of individuals to achieve their goals. Through self-analysis peopl e can define who they are and who the people around them are. The most interestingRead MoreMental Illness And Its Effects On People With Severe Mental Illnesses3284 Words   |  14 Pagescrimes. While is has been acknowledged that not all types mental illnesses cause violent behavior, it is however an instigator for some individuals (Vogel, 2014). Dr. John Gray in 1857 was the first to suggest that serious mental illnesses are associated with homicide or attempted homicide. According to Vogel (2014) a development in mental illness has a risk in the increase of antisocial behavior. In this essay, the types of mental illnesses associated with risks of committing violent crimes will beRead MoreAre Humans Naturally Violent?3857 Words   |  16 PagesDaniel Keighley Mrs. Brown Psychology Rubric 10th December 2013 Are Humans Naturally Violent? Violence is Physical My operational definition of violence is any kind of physical action where the intention is to hurt, damage or kill someone or something. There is the question of whether violence is a part of human nature or simply some people way of interacting with the world around us, were we always violent or is it a more pronounced feature of the modern era? I believe that violence is a key partRead MoreAre Humans Naturally Violent?3633 Words   |  15 Pages Are Humans Naturally Violent? Mrs Brown Psychology Rubric August 10th 2014 Word Count: Violence is Physical My operational definition of violence is any kind of physical action where the intention is to hurt, damage or kill someone or something. There is the question of whether violence is a part of human nature or simply some people way of interacting with the world around us, were we always violent or is it a more pronounced feature of the modern era? I believe that violence isRead MoreSociology and Deviance Essay2077 Words   |  9 Pagesâ€Å"Becoming a deviant involves a social process of definition†. The purpose of this essay is to show how this sociological perspective can assist in understanding drug taking in society. In the essay I will discuss the notion of deviance and will demonstrate that people do not become deviants on the strength of their behaviour alone, but by the sanctions of a society whose norms that the offender has deemed to have violated. I will examine approaches to deviance through biological, psychological

Managing Problem Solving free essay sample

Introduction a. An overview of problem solving approach today Problem solving by nature is an art and, unfortunately, not a science. As such, there are multiple approaches, tools, techniques used to addressing the problems at hand. One must survey delve into various possible methodologies that could be applicable to the problematic situation in turn apply the best one believes is applicable. Besides, past experiences from similar situations do provide a helping hand in choosing a right technique to resolving the issues. Of course, we are not talking about quantifiable or analytical problems here like software bugs which obviously can be solved by fixing the code. We are discussing here the strategic management problems faced in today’s organizational context, associated with ‘people’. Today’s corporate world is faced with complex problematic situations due to the complex nature of humans in a social context. Thus problem solving equally shares those complexities as well. We will write a custom essay sample on Managing Problem Solving or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Various problem solving techniques have emerged over the years like brainstorming, root cause analysis, reductionism, world-view thinking, trail-and-error, abstraction, De Bono Hats, Pareto Principle, SWOT analysis, application of analogous methodology, etc. Let us compare contrast two of these widely used approaches – Reductionism and Holism! b. Reductionism Vs Holism Two of the most widely applied theories to strategic management problem solving techniques are Reductionism and Holism. Both these contrast each other. Reductionism is a more scientific approach to problem solving where the reference is to the classical Newtonian assumption that the dynamics of any complex system can be understood from studying the properties of its parts. At the deepest level Reductionism would offer physiological explanations by explaining behavior in terms of neuro-chemical genes. In its highest level of justification it focuses on socio-cultural aspects. As such while applying a reductionism theory in solving a problem at hand, the problem is broken down into smaller problems and when a substantial solution is reached at addressing the smaller problem, the solution is extrapolated to derive to a solution for the bigger problem. Holism on the contrary is a world-view thinking approach which, instead of delving into the properties of the various parts of a complex system, studies the relationship between the various parts of the complex system. While considering a world-view of the problem at hand, the world-view or the whole is not a sum of its associated parts but constitutes more than that. Thus merely studying individual parts does not integrate to the overall picture. This can be better understood in applying to complex social situations where studying an individual alone cannot be extrapolated to understanding ten individuals – the ten individuals put together as a social whole constitute much more than understanding a single individual. Thus in general we can entrust ourselves in saying that the Reductionism methodology or theory can be successfully applied to solve analytical problems whereas to address complex social problems, for instance in an organization comprising of individually different people, a Holistic approach is much better suited. c. Why is holism much suited for today’s organization To better understand our argument made above let us elaborate it with some concrete example. In the end of the 20th century the People-Process-Technology framework was widely used. However, people just like process technology were a small part of the framework were understood to be replaceable. The reductionism approach applied to solve organizational problems would imply to associate the individuals linked to the problem merely replacing them. This would be true in a lean manufacturing process industry of yesterday. For instance, the problem of low productivity rate inefficiency can be reduced to an incompetent worker. This worker could then be replaced by a newly employed more efficient worker. Thus problem of inefficiency slow production rate is addressed and resolved with a reductionist solution! However, in today’s complex social context, organizations cannot solve such problems by reductionism approaches. The industrial revolution bought with it labor unions as a means of labor protection. Replacing a less efficient worker by a newer more efficient probably even lesser paid worker is no longer a business choice. In the world-view of holism the rights of the worker needs to be considered, labor laws need to be obeyed, etc prior to taking such measures.

The Potency of Talisay as Ink free essay sample

INTRODUCTION Dyes have become part of daily living. Whats great about dyes is that they give variety to everything. Even the earliest humans used dyes to put color into their worlds, and they even used the most peculiar sources of the colors. Since then, dyes have dominated different kinds of industries. Before, dye manufacturers were only able to produce one color at a time. But now, dyes come in different colors and types as well. Dyes today are easier to use compared to earlier forms of dyes, because previous dye makers got their materials from animals, minerals, or any other common things that were never thought could produce colors. This study is stimulated by queries such as how colored substances got their color and how do these colors last on fabrics. This investigation aims to explore the possibility of coming up with an effective product from recycled materials through the use of talisay extract to produce dye. We will write a custom essay sample on The Potency of Talisay as Ink or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The talisay Fruit is smooth and ellipsoid, 3 to 6 centimeters long, and prominently bi-ridged or keeled down to the sides. Pericarp is fibrous and fleshy, the endocarp hard. Leaves are shiny, obviate, 10 to 25 centimeters long, tapering below to a narrow and heart-shaped base with a expanded rounded apex. When the fruit is chewed it produces a red-bitter substance can produce a dye. Statement of the Problem This research study aims to produce a dye from talisay. And seeks to answer the following sub questions: 1. What are the chemical contents of Talisay which makes it as an effective dye? 2. What processes should talisay undergo to be an effective dye? 3. What are the significant difference of talisay dye from the commercial dye in terms of: a. Color b. Texture c. Cost Hypotheses: Alternative: There is a significant difference between dye from talisay and the commercial dye. Null: There is no significant difference between dye from talisay and the commercial dye. Significance of the study This research study aims to produce fabric dye from talisay fruit without wasting much time and money. This is very useful because talisay is known to produce a red substance that can be a useful dye. This study helps to produce a dye that is cheaper and economic friendly dye. Conceptual Framework Scope and Limitation This study will be conducted at the researcher’s residence, Bari Mangaldan, Pangasinan. This study focuses on frequent users of fabric dye. It is to be presented to ages 10 and above. Chapter II REVIEW OF RELATED LITERATURE Talisay T. catappa is widely grown in tropical regions of the world as an ornamental tree, grown for the deep shade its large leaves provide. The fruit is edible, tasting slightly acidic. The wood is red and solid, and has high water resistance; it has been used in Polynesia for making canoes. In Tamil, almond is known nattuvadumai. The leaves contain several flavonoids (such as kaempferol or quercetin), several tannins (such as punicalin, punicalagin or tercatin), saponines andphytosterols. Due to this chemical richness, the leaves (and the bark) are used in different herbal medicines for various purposes. For instance in Taiwan, fallen leaves are used as an herb to treat liver diseases. In Suriname, a tisane made from the leaves is prescribed against dysentery anddiarrhea. The leaves may contain agents for prevention of cancers (although they have no demonstrated ant carcinogenic properties) and antioxidants, as well as anticlastogenic characteristics. Extracts of T. catappa have shown activity against Plasmodium falciparum chloroquine (CQ)-resistant (FcB1) and CQ-sensitive (HB3) strains. Keeping the leaves in an aquarium may lower the pH and heavy metal content of the water. It has been used in this way by fish breeders for many years, and is active against some parasites and bacterial pathogens. ] It is also believed to help prevent fungus forming on the eggs of the fish http://en. wikipedia. org/wiki/Terminalia_catappa Uses Edibility / Nutrition Kernels are edible, with a sweet-acidic pericarp. Seeds are a good source of minerals; in descending order: potassium, calcium, magnesium, sodium. Folkloric Red leaves are used to expel worms. Fruit is said to be purgative. Leaves mixed with oil are rubbed onto the breast to relieve mammary pain. Bark is used for gastric ailments, bilious diarrhea and dysentery. The sap of young leaves mixed with the kernel oil has been used for the treatment of leprosy. Bark decoction has been used for the treatment of gonorrhea and stomach cramps. Leaves are applied to rheumatic joints. Juice of young leaves used for scabies and other cutaneous diseases, headaches and colic. Leaves macerated in oil has been used for tonsillitis. In Sri Lankan folklore, juice of tender leaves used for pains, including headaches. In India, the bark is used as a diuretic and cardiotonic; leaves used for headache. In Nigeria, leaves macerated in palm oil used for tonsillitis; stems and bark used for sexual dysfunction. Seeds have been used for sexual dysfunction. Others Kernel contains a fixed oil, 51-63% called Indian Almond oil, oil of Badamier, or in the Philippines, as Talisay oil. Studies †¢ Antioxidant / Hepatoprotective: Study of leaf extracts of TC and an isolated antioxidant, corilagin, was found to provide hepatoprotection in experimentally induced liver injury through suppression of oxidative stress and apoptosis. †¢ Anti-Inflammatory: Topical application of ethanol and chloroform extracts of leaves in induced acute and chronic ear edema in mice showed reduced inflammation. †¢ Antimicrobial: Study of the methanolic extracts of leaves of Eucalyptus camaldulensis and Terminalia catappa showed inhibitory activity on B subtilis and S aureus. Phytochemical analysis yielded saponin, saponin glycosides, steroid, cardiac glycoside, tannins, volatile oils, phenols and balsam (gum). †¢ Antimetastatic: Study showed extract of TC leaves exerted an inhibitory effect on invasion and motility of highly metastatic lung carcinoma cells. It suggests TCE could be a potential antimetastatic agent. †¢ Antinociceptive: Study of the leaf extract of TC concludes that it is useful as an analgesic, supporting it folkloric use in Sri Lanka. †¢ Squalene / Antioxidant: Squalene was identified from the leaf extract of TC. The extract of leaves exhibited potent antioxidative and scavenging activities. †¢ Anti-Diabetic: Study of petroleum ether, methanol and aqueous extracts of T catappa all produced significant antidiabetic activity at dose levels 1/5 of their lethal doses. Histological studies of the pancreas earlier necrosed by alloxan showed regeneration by methanolic and aqueous extracts. †¢ Anti-Diabetic: Damage to pancreas in alloxan-treated diabetic control and regeneration of ? -cells by glibenclamide was observed. A comparable regeneration was noted with aqueous and cold extracts. †¢ Aphrodisiac: Reports of Terminalia catappa seeds showing aphrodisiac activities in male rates. †¢ Anti-inflammatory / Triterpenic Acids: Study of ethanolic extract of leaves yielded triterpenic acids responsible for the antiinflammatory activity of T catappa leaves. †¢ Antiparasitic / Antibacterial / Antifungal: Study looked into T catappa as an alternative to the use of chemicals and antibiotics in the aquaculture industry. Results showed eradication of Trichodina, fish ectoparasites, at 800 ppm. Ongoing research is being done to isolate the active ingredients in the Indian almond for fish pathogen treatment. †¢ Antibacterial / Ornamental Fish Culture: Study evaluated the concentration of tannin, an antimicrobial substance, in a water extract of leaves and it’s in vitro antibacterial activity against bacteria isolated from aquatic animals. Results indicated a potential for use as antibacterial alternative for ornamental fish culture. †¢ Oil / Biodiesel Potential: Study of castanhola in Brazil showed the oil obtained from the fruit kernels to yield around 49% (%mass). The fatty acid composition was similar to other conventional oils. Study of physiochemical properties of the TC biodiesel showed to be in acceptable range for use as in dieselengines. †¢ Livestock Feed: The mesocarp of T catappa contain major nutrients of carbohydrate, oil and metal ions (Ca, Mg, Fe, Cu, and Zn) provide for biochemical activities required for livestock feed formulation. †¢ Antidiabetic: Study reports the leaf extracts exhibited significant blood glucose lowering in alloxan-induced hyperglycemic rats. †¢ Anthelmintic: Study of TC leaves showed anthelmintic activity through inhibition of motility and survivability of larvae of T. colubriforis, C curticei and H. contortus. †¢ Hepatoprotective / D-Galactosamine / Radical Scavenging: TC leaf extract showed hepatoprotective effect against D-Galactosamine (D-GalN)-induced liver injury. There was dose-dependent inhibition of mitrochondrial swelling with dose-dependent superoxide radicals scavenging activity. †¢ Antimicrobial: Study demonstrated antimicrobial activity, more pronounced against bacteria than fungal strains. †¢ Nutritional Properties of Seed and Oil: Seeds were found to be a good source of minerals. Oil contains high levels of unsaturated fatty acids, especially oleic and linoleic acids. Dominant saturated acids were palmitic and stearic acids. Oil extracts exhibited good physiochemical properties and a potential usefulness as edible oils and industrial applications. †¢ Erythropoiesis Enhancement: Study evaluated the potential of Terminalia catappa to induce erythropoiesis in adult Balb C mice. A methanolic extract of T. catappa exhibited erythropoietic potential, inducing production of hemoglobin higher than untreated control. †¢ Toxicological Study / Leaves: Study evaluated three different doses of T. catappa crude aqueous extract in two stages of toxicity. Results showed no toxicological effects on Sprague-Dawley white rats in a 14-day experimental period. †¢ Antinociceptive / Leaves: Study of an aqueous extract of leaves showed analgesic activity which may be mediated through both central and peripheral mechanisms. †¢ Antifungal / Leaves: Study evaluated ethanol and methanol leaf extracts of T. catappa and T. arjuna for in-vitro antifungal activity against A. niger, A. alternata, C. lunata and T. tonsurans. Both showed antifungal activities, with T. arjuna showing better efficacy. Methanol extract showed best activity with Curvularia lunata. †¢ Antibacterial / Leaves: Study evaluated methanol, ethanol, and aqueous extracts of T. catappa leaves and bark for antibacterial activity against clinical (sensitive and MDR) and ATCC strains of E. coli, K. pneumonia, and MRSA Staphylococcus aureus. Bark extracts showed better activity compared to the leaves extracts, and the methanolic extract the most active of all the extracts. †¢ Hepatoprotective / Leaves / CCl4-Induced Toxicity / Triterpenoids: Study evaluated a chloroform extract of leaves on carbon tetrachloride-induced acute liver damage and D-galactosamine induced injury. The chloroform extracts yielded ursolic acid and asiatic acid, which dose-dependently inhibited Ca2++-induced mitrochondrial swelling. The hepatoprotective activity attributed to protection of the liver mitrochondria and scavenging action of free radicals. †¢ Natural Anti-solar Agent / Fruit: Study evaluated the UV absorption ability of a methanol extract of fruit of Terminalia catappa as an application as anti-solar agent. Results showed maximum absorbance at 200nm, good absorbance at 240nm to 300 nm, and moderate absorbance at 300-360nm. †¢ Antitumor / Leaves: Study evaluated the effect of a methanolic extract of leaves of T. catappa against Ehrlich ascitic lymphoma (ELA) in Swiss albino mice. Results showed significant antitumor activity, with the extract bringing back the altered levels of hematological parameters and liver enzymes. http://www. stuartxchange. com/Talisay. html Dye A dye is a colored substance that has an affinity to the substrate to which it is being applied. The dye is generally applied in an aqueous solution, and requires a mordant to improve the fastness of the dye on the fiber. Both dyes and pigments appear to be colored because they absorb some wavelengths of light more than others. In contrast with a dye, a pigment generally is insoluble, and has no affinity for the substrate. Some dyes can be precipitated with an inert salt to produce a lake pigment, and based on the salt used they could be aluminum lake, calcium lake or barium lake pigments. Dyed flax fibers have been found in the Republic of Georgia dated back in a prehistoric cave to 36,000 BP. Archaeological evidence shows that, particularly in India and Phoenicia, dyeing has been widely carried out for over 5,000 years. The dyes were obtained from animal, vegetable or mineral origin, with none to very little processing. By far the greatest source of dyes has been from the plant kingdom, notably roots, berries, bark, leaves and wood, but only a few have ever been used on a commercial scale. http://en. wikipedia. org/wiki/Dye One of the big draws to Perfect World is character customization. What better way to continue that customization than to give your character their own sense of fashion. While there is a wide assortment of styles available in the boutique, you may not always get a color that appeal to you. Luckily, there are Dyes, or Pigments, available to change the color of your clothes. http://pwi-wiki. perfectworld. com/index. php/Dye_Information Natural dyes are dyes or colorants derived from plants, invertebrates, or minerals. The majority of natural dyes are vegetable dyes from plant sources –roots, berries, bark, leaves, and wood—and other organic sources such as fungi and lichens. Archaeologists have found evidence of textile dyeing dating back to the Neolithic period. In China, dyeing with plants, barks and insects has been traced back more than 5,000 years. The essential process of dyeing changed little over time. Typically, the dye material is put in a pot of water and then the textiles to be dyed are added to the pot, which is heated and stirred until the color is transferred. Textile fibre may be dyed before spinning(dyed in the wool), but most textiles are yarn-dyed or piece-dyed after weaving. Many natural dyes require the use of chemicals called mordants to bind the dye to the textile fibres; tannin from oak galls, salt, natural alum, vinegar, and ammonia from stale urine were used by early dyers. Many mordants, and some dyes themselves, produce strong odors, and large-scale dyeworks were often isolated in their own districts. Throughout history, people have died their textiles using common, locally available materials, but scarce dyestuffs that produced brilliant and permanent colors such as the natural invertebrate dyes, Tyrian purple and crimson kermes, became highly prized luxury items in the ancient and medieval world. Plant-based dyes such as woad (Isatis tinctoria), indigo, saffron, and madder were raised commercially and were important trade goods in the economies of Asia and Europe. Across Asia and Africa, patterned fabrics were produced using resist dyeing techniques to control the absorption of color in piece-dyed cloth. Dyes such as cochineal and logwood (Haematoxylum campechianum) were brought to Europe by the Spanish treasure fleets, and the dyestuffs of Europe were carried by colonists to America. The discovery of man-made synthetic dyes in the mid-19th century triggered a long decline in the large-scale market for natural dyes. Synthetic dyes, which could be produced in large quantities, quickly superseded natural dyes for the commercial textile production enabled by the industrial revolution, and unlike natural dyes, were suitable for the synthetic fibers that followed. Artists of the Arts and Crafts Movement preferred the pure shades and subtle variability of natural dyes, which mellow with age but preserve their true colors, unlike early synthetic dyes,and helped ensure that the old European techniques for dyeing and printing with natural dyestuffs were preserved for use by home and craft dyers. Natural dyeing techniques are also preserved by artisans in traditional cultures around the world. In the early 21st century, the market for natural dyes in the fashion industry is experiencing resurgence. Western consumers have become more concerned about the health and environmental impact of synthetic dyes in manufacturing and there is a growing demand for products that use natural dyes. The European Union, for example, has encouraged Indonesian batik cloth producers to switch to natural dyes to improve their export market in Europe. Chapter III METHODOLOGY Methodology contains the research design, the variables and materials, procedures in data gathering, the experimental flowchart of the study and statistical treatment used. Research Design This research study will be using completely randomized design (CRD). And this research design will test the potency of Talisay terminalia cattapa as an effective fabric dye. One way analysis of variance (ANOVA) and T-test will be utilized and statistical tools to test the significant difference of the talisay fabric sye and the commercial dye. Materials and Equipment Casserole Bowl Stove Mortar and Pestle Strainer Talisay Procedures First you must prepare all the materials needed. After preparing, extract the coloring. If you will use leaves, extract it by sleeping it into half cup of hot water. If roots of talisay will be used as coloring, grind it in the mortar and pestle then cover with half cup of hot water. And if you will use Annatto seeds, extract it by covering with half cup of hot water. After extracting separate the dye from the solid particles by pouring it to the strainer. Add 2 teaspoon of alum into the coloring in a bowl. Add 3 teaspoon of cassava starch. Heat the casserole in the stove and pour the solution if the casserole is already hot. Stir until it becomes sticky. If it is sticky enough remove the casserole in the stove and wait for it to cool. If it hot anymore, you can transfer it in the container. Variables Independent: Talisay fruit and Extraxt Dependent: Fabric Dye Control: Commercial Dye

The Difference Between Vice and Vise

The Difference Between Vice and Vise American English makes a distinction between vice (moral depravity) and vise (a tool). However, that distinction is not made in British English, where vice is used for both senses. Definitions The noun vice means an immoral or undesirable practice. In titles (such as vice president), vice means one who acts in the place of another. The expression vice versa means conversely or the other way around. In American English, the noun vise refers to a gripping or clamping tool. As a verb, vise means to force, hold, or squeeze as if with a vise. In both cases the British spelling is vice. Examples In those days the worst vice in England was pride, I guess- the worst vice of all because folks thought it was a virtue.(Carol Ryrie Brink, Caddie Woodlawn, 1936)The vice president acted as an intermediary to resolve disputes involving two or more agencies.Animals breathe in what animals breathe out, and vice versa.(Kurt Vonnegut, Cats Cradle, 1963)American usageHe went to the end of the tool bench and cranked open the vise, then slipped a small piece of sheet metal in and clamped the vise tight.(Trent Reedy, Stealing Air, 2012)American usageSometimes Rupert defined things in a new way- love grips you like a vise, then caresses you like a silk scarf, then bangs you on the head like an anvil.(Sabina Murray, A Carnivores Inquiry, 2004)British usageAfter softening a horn by boiling it in water, he flattens it in a vice before taking his razor-sharp penknife to carve a pheasant, fox, leaping salmon, or ram’s head as decoration.(Tony Greenbank, Master of the Crookmaker’s Cra ft. The Guardian [UK].,  May 4, 2015) British usageI had caught her in my arms, and the sting and torment of my remorse had closed them around her like a vice.(Wilkie Collins, The Woman in White, 1859) Usage Notes In American English, a vice is an immoral habit or practice, and a vise is a tool with closable jaws for clamping things. But in British English, the tool is spelled like the sin: vice.(Bryan A. Garner, Garners Modern English Usage, 4th  ed. Oxford University Press, 2016)Warren County deputies were called to investigate a shooting in Lake Luzerne, New York, on the evening of May 12, 2007. When they arrived, they found the victim, Damion Mosher, had sustained a wound in his abdomen from a 22-caliber bullet. Even though the deputies werent from the vice squad, they quickly discovered that the perpetrator was . . . a vise. Mosher had been discharging the bullets by clamping them in a steel vise, putting a screwdriver on the primer, and striking the screwdriver with a hammer so he could sell the brass shell casings for scrap (which goes for $1.70 a pound). Mosher was on his nearly hundredth bullet when he lost the final round.(Leland Gregory, Cruel and Unusual Idiots: Chronicles of Mea nness and Stupidity. Andrews McMeel, 2008) Practice (a) The problem with a lot of people is that what they think is a virtue is actually a _____ in disguise.(Kevin Dutton, The Wisdom of Psychopaths, 2012)(b) Migraines, the bane of my life, surged up; my head felt as if it were clamped in a powerful _____.(Maud Fontenoy, Challenging the Pacific: The First Woman to Row the Kon-Tiki Route, 2005)(c) What used to happen in fashion was that the pendulum would swing: if thered been short hair for a while, then it would go long, and _____  versa.(Sam McKnight, Kate Moss Hair Stylist: British People Wear Their Hair as a Tribal Badge. The Guardian [UK],  September 15, 2016) Answers (a) The problem with a lot of people is that what they think is a virtue is actually a vice in disguise.(Kevin Dutton, The Wisdom of Psychopaths, 2012)(b) Migraines, the bane of my life, surged up; my head felt as if it were clamped in a powerful (vise [US] or vice [UK]).(Maud Fontenoy, Challenging the Pacific: The First Woman to Row the Kon-Tiki Route, 2005)(c) What used to happen in fashion was that the pendulum would swing: if thered been short hair for a while, then it would go long,  and vice versa.(Sam McKnight, Kate Moss Hair Stylist: British People Wear Their Hair as a Tribal Badge.  The Guardian  [UK],  September 15, 2016)

Mitchell Surname Meaning and Family History

Mitchell Surname Meaning and Family History The Mitchell surname is a common form or corruption of the given name Michael, meaning big or one who is like God. Mitchell is the 44th most popular surname in the United States and the 15th most common surname in Scotland. Mitchell is also popular in England, coming in as the 51st most common surname. Surname Origin:  Scottish, English, Irish Alternate Surname Spellings:  MICHELL, MICHILL, MACMICHAEL, MACMICHELL, MECHEL, MEITCHEL, MICHISON, MICHIE, MITCHAL, MITCHEL, MICHELSON, MITCHELLSON, MITCHISON, MITCHOL, MITSCHAEL, MITSSCHAL, MITTCHEL, MYCHELL, MYTCHELL, MCMICHAEL, MICHEL Famous People with the MITCHELL  Surname Margaret Mitchell  -  American author, best known for her novel Gone With the WindArthur Mitchell  - first African American Democrat elected to Congress  Maria Mitchell  - first professional female astronomer in the United States; the comet she discovered in 1847 became known as Miss Mitchells CometWilliam Billy Mitchell  - American military aviation pioneer Where Is the MITCHELL Surname Most Common? Mitchell  is the 808th most common surname in the world, according to surname distribution data from  Forebears. It is most prevalent in the United States, where it ranks as the 46th most common last name, and is also common in countries such as England (51st), Australia (37th), Canada (49th), Scotland (23rd) and New Zealand (27th). WorldNames PublicProfiler  indicates the Mitchell surname is especially common in Scotland, as well as Australia, New Zealand, Ireland and the United States. Within Scotland, Mitchell is found in the greatest numbers in northern Scotland, including Moray, Aberdeenshire, Angus, Perth and Kinross, and Fife. There is also a greater percentage of Mitchells in East Ayrshire.   Genealogy Resources for the Surname MITCHELL Mitchell  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Mitchell family crest or coat of arms for the Mitchell surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? MITCHELL  DNA ProjectMore than  250 members with Mitchell roots in Great Britain, Ireland, South Africa, Australia, France, Germany, Poland, Canada, and the United States,  have joined this project for the Mitchell surname to  work together to find their common heritage through DNA testing and sharing of information. MITCHELL Family Genealogy ForumThis free message board is focused on descendants of Mitchell  ancestors around the world. Search the forum for posts about your Mitchell ancestors, or join the forum and post your own queries.   FamilySearch - MITCHELL GenealogyExplore over 7.2 million  results from digitized  historical records and lineage-linked family trees related to the Mitchell surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. MITCHELL Surname Mailing ListFree mailing list for researchers of the Mitchell surname and its variations includes subscription details and a searchable archives of past messages. GeneaNet - Mitchell RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Mitchell surname, with a concentration on records and families from France and other European countries. The Mitchell  Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Mitchell surname from the website of Genealogy Today. Ancestry.com: Mitchell SurnameExplore over 15  million digitized records and database entries, including census records, passenger lists, military records, land deeds, probates, wills and other records for the Mitchell surname on the subscription-based website, Ancestry.com. Source Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Cover letter, resume and other assignments Essay

Cover letter, resume and other assignments - Essay Example 2. Practice Reflection Form Name: Jane Smith CNO Registration no: L4T 3P4 Area of practice: Occupational Health Position in nursing: Occupational Nurse Source Of Input My Areas of Strengths My Areas for Improvement Self I am competent with knowledge of needs of patients with long-term conditions. I have strong communication skills, both written and verbal. I am strong in clinical leadership skills. I have an ability to work long hours and under pressure. I am flexible, enthusiastic and strong team player. I have an ability to deliver consistently positive results. Improve confidence to deal with painful and stressful situations in practice. Lack of IT skills related to preparing patient's documents, charts. Peer My peers view is that I'm a strong team player when we are working as a team. They have mentioned that I have a special ability to resolve problems of patients when they are in serious situations. Further my peers mentioned that I can create good patient/nurse relationship with paying attention to each and every individual patient. I need more confidence in the job activities when I'm dealing with my subordinates and patients. I need to improve the techniques on patient care and reducing risk in healthcare delivery level. I need to develop collaborative ways and trustworthiness when dealing with patients. Resources I used to reflect on my practice I used 'changing patients' worlds through nursing practice expertise' online modules. National Council for the Professional Development of Nursing and Midwifery (National Council) Report. I referred Health Professions Act (HPA) & nursing practice standards online report....In this stage skills needed to be wide which is covering all the areas of nursing practice such as clinical skills, communication and consulting skills, IT skills and leadership skills (Donner, & Wheeler, 2000). 3. Thirdly PDP should get approved by the practice manager or an appraiser. In this scenario it is better to give awareness to the healthcare practice manager about the professional development needs. Thus it will support to the management to set the training and development needs as against the existing resources and employees.

ITM301 SLP Essay Example | Topics and Well Written Essays - 500 words

ITM301 SLP - Essay Example Evidently the user-friendly structure and the dependability of the site are the major reasons why Wikipedia has become the highest ranking sites. Overall appeal Wikipedia is a professionally designed website for its simple whiteboard and well optimized content and images. The absence of promotional content also enhances its professional appeal. The article on ‘distance education’ published on the site can be taken as an example for its outstanding level of content and external link feasibility. At the same time, the well-bound internal linking structure also makes the specific article page and the entire site extraordinary. As in every case of Wikipedia articles, the ‘distance education’ also provides readers with hundreds of keywords and phrases which work as internal and external links for further research. Strengths of the site The website is rather interactive for it allows users to contribute to the content development and editing. Although it tends one to be skeptical of the reliability of the information, today inaccuracy is less likely to happen because of its strong self-control. The Wikipedia gives number of other options like contents, featured contents, current events, and random articles at the left hand side of the web pages which help users to trace required information quickly.

The role of the Supernatural and Witchcraft in Macbeth Essay Example for Free

The role of the Supernatural and Witchcraft in Macbeth Essay How would an audience in the time if Shakespeare reacts to the role of the Supernatural and Witchcraft in Macbeth? William Shakespeare wrote The Scottish Play to celebrate the Coronation Of James I of England who was also James VI of Scotland. Elizabeth I had just died and common beliefs and prophecies were taking a major part in peoples livelihood. Two imparticular, which were such as the Supernatural and Witchcraft. This was all starting to take place within the reign of Queen Elizabeth I (1533 1603) The public were increasingly occupied with speculations and legends of people being called Witches just because they were slightly different in some way or form. In 1564 a law came in force to prevent Witchcraft from taking place. Murder by Witchcraft would become punishable by death, thus acknowledging witches with supernatural powers. It is estimated that in Scotland alone 8,000 so-to-be witches were burned to death between 1564 and 1603. In 1604 an additional law was passed in Scotland, which declared anyone found to be practising Witchcraft should be executed. James I himself became personally involved with Witchcraft. James I then went on to publish work about Witchcraft Demonology in 1597. Although some people rebelled against this persecution, the belief in witches was widespread, and continued to the last execution in the late 17th century. Adding to the hatred of Witchcraft was the fact that the country at that time was Christian. This also gave the country a literal belief in Heaven and Hell so the audience would have been horrified to hear the witches chant. Fair is foul and foul is fair With their religious beliefs in that time, for them this moral reversal will have come as a horrifying shock to hear this being spoken on stage. Scotland was not the only country which Witchcraft took over peoples life. In Salem U.S.A, there were the famous Salem Witch-Trials. It started from to girls accusing someone of being a witch and that person was executed due to this accusation. Soon, others people started accusing others for little disputes and also friends and family were accusing each other and this continued so much most of the villagers were accused and put to death. These trials were so famous and still are, several books were written about this yet the most famous one written by Arthur Miller called The Crucible. They believed that witches could do many things such as create the death of a person, but, it was also believed that they could not murder them. It was also believed that they could sail in a sieve which is shown with the sentence from one of the witches Sail in sieve Ill thither sail, I give thee wind This also shows another power of the witches that they could create any weather that would suit them. When shall we meet again? In thunder, lightening or rain? This does not become different from another sentence in the play until you notice the question mark at the end which could mean that they already know when they are going to meet but the question is what weather would they like to meet in and so one of the witches can create this system. A witch would also have what is called a familiar. These would be such as black cats, frogs and toads or a black bird like a sparrow. These were said to of being given to them from the devil as a link to the underworld. These all caused fascination within the public as seen in Salem but also with royalty with Queen Elizabeth I starting the fascination and James I continuing this onwards. I think that the audience in the theatre would react cautiously to the moral reversal chanted by the witches. The people of that time were mostly Christians it went against their beliefs and so would have been Horrified and shock From the opening scene in the play Shakespeare establishes the true fact that this will be based around witches and the supernatural. Following from this Shakespeare reflects on what they believed witches were able to do. These are such as change the weather; this is reflected by the question that the witches ask. The question they ask each other is in what weather they would like to meet in. When shall we three meet again In thunder, lightning or rain? By adding the question mark, this tells us that they have already decided where and when, but they will purposely choose what weather and by one of the powers that witches were believed to have they will make this weather system arrive for when they have planned to meet. The witches then go on to speak of another quality that they were believed to have and that is a link to the underworld, familiars. Familiars are such as black cats, frogs and toads, sparrows. These are said to be their link to the devil. The witches speak of a grey cat and toad. I come Greymalkin! Paddock Calls The Greymalkin being a grey cat and Paddock a toad. The scene closes with one of the main themes of the play. Fair is foul and foul is fair This is what the witches believe and preach. It means that anything which is good (Fair) is bad (Foul), but if anything is Evil (Foul) to them it is good (Fair). This is a moral reversal and also a paradox of what we believe in the world today. The closing of the scene is where Shakespeare brings Macbeth into the play but does not allow the audience to see him. The audience would now be wondering what kind of a man Macbeth is. Is he a person of the supernatural because the first people to speak about him are the witches, or possibly is he a good man but because of what the witches believe in and will they try and bring his death to him?. In the second scene Shakespeare uses this to establish the fact that there is a battle going on with Scotland and Norway at that time. The audience is then informed via a bloody captain that it was not certain that Scotland would win the battle until Macbeth appears, and the captain quotes For brave Macbeth well he deserves that name The audience are also informed of the bravery of Macbeth and Banquo. From this point Shakespeare also uses dramatic irony, this is used where Macbeth is told that the Thane of Cawdor has been claimed as a traitor to his country and so shall be executed. The reason that this is called irony is that the audience already know that Macbeth will be crowned Thane of Cawdor, but Macbeth is unaware of this. Shakespeare at the beginning of scene three brings in the witches again and proves to everyone that they really are witches and also that they possess the powers that people believed they could possess. Shakespeare also shows how petty, vengeful and impatient that they could be, A sailors wife had chestnuts in her lap, And munched, and munched, and munched-Give me, Quoth I, Aroint thee witch, the rump-fed ronyon cries. Her husbands to Aleppo gone, master o th Tiger. Now that the witches have appeared the audience will now be waiting impatiently for the appearance of Macbeth. The audience know that Macbeth will be appearing soon due to what the witches quoted in the first scene. When Macbeth appears and makes his first speech, he will shock the audience and give an instant impression on the audience. So foul and fair a day I have not seen This could be irony for the future of Macbeth may this be what happens to him on the future, This will shock the audience as this is very similar to what the witches chanted as their main theme and so Macbeth would be associated with the witches and be influenced on their doings. What Macbeth really means by this, is that the weather is foul but it is an air day due to Scotland winning the battle. When the witches are talking to Macbeth and Banquo, Banquo is curious and confused why Macbeth should be concerned when the witches prophet good news to Macbeth. However the witches have seemed to put him in a trance-like state when he is told that he will become king and this brings Banquo into a imagery of clothing and uses this to make the point that Macbeth is in a trance-like rapt. The witches then turn to Banquo and make three claims to him. Lesser than Macbeth, and greater. Not so happy, yet much happier Thou shalt get kings, though thou be none After these claims to Banquo the witches seem to disappear into thin air and Banquo is very suspicious of them unlike Macbeth. Macbeth has deep and dark desires and thinks about Banquos children becoming king as if this could have some threat to Macbeths future. After their first acquaintance with the witches, Angus and Ross appear with news for Macbeth. The news that they have brought to Macbeth is that the Thane of Cawdor has been declared a traitor to Scotland and so he will become Thane of Cawdor himself. This is ironic because this is one of the claims the witches have given to Macbeth. Macbeth then startles the audience when he says that greatest is behind and means that all that is left for him to achieve is to get onto the throne. This will also tell the audience that even the best of men can be tempted by evil. Banquo though refers to the devil as evil and so represents good in the moral reversal that is about to take place in both of them. And oftentimes, to win us our harm, The instruments of darkness tells us truths, Win us with honest trifles, so betrays In deepest consequence. When Macbeth speaks his first major soliloquy the audience finally get to hear his innermost thoughts as he asks himself questions, Two truths are told Of the imperial theme I thank you gentlemen. This supernatural soliciting Cannot be ill, cannot be good. If ill, why hath it given me earnest of success, Commencing in truth? I am Thane of Cawdor. If, good why do I yield to that suggestion, Whose horrid image doth unfix my hair, And make my seated heart knock at my ribs, Against the look of nature? Present fears Are less than horrible imaginings? My thought whose murder yet is but fantastical, Shakes so my single state of man, that function Is smothered in surmise, and nothing is But what is not. It is Macbeth who mentions murder, even though the witches have mentioned nothing of the sort and so this shows that this is suggestion is one that Macbeth has thought of himself. He also decides that it is not a possibility that it will come to murder. If chance will have me king, why chance may crown me Without my stir. And also that he will leave it to chance whether he will become king or not. Come what come may, Time and the hour runs through the roughest day. This then leaves the audience with a sense of hope that Macbeth is not going to allow him to be tempted. It is when Duncan declares his oldest son, Malcolm, as his heir to the throne Macbeths attitude to the throne changes and so instead of waiting for the chance to become king he now sees Malcolm as an obstacle to himself and there from another short soliloquy he allows the audience to now he has evil desires inside and so prays that the stars should not shine on his evil desires. The Prince of Cumberland that is a step, On which I must fall down, or else oerleap, For in my way it lies, stars hide your fires, Let not light see my black and deep desires. The eye wink at the hand: yet let that be, Which the eye fears when it is done to see. He does this because stars are a form of light and light represents goodness. We now start to think that this maybe the start of Macbeths evil paths coming to light, it is then that Lady Macbeth is introduced. Lady Macbeth delighted by her husbands letter, she knows MAcbeth is ambitious to get on the throne but also realises that he lacks the ruthlessness needed to get there. She knows he only wants to win his honours honestly, would like to be king but will not cheat to gain the throne. A messenger informs Lady Macbeth of the kings immanent arrival and she is then very excited and sees this as a perfect opportunity to get Macbeth on the throne. She then speaks a horrid and for the audience a shocking prayer to evil spirits. Come you sprits That tends on mortal thoughts, unsex me here, And fill me from the crown to the toe-top full Of direst cruelty: make thick my blood, Stop up th access and passage to remorse, That no compunctious visitings of nature Shake my fell purpose, nor keep peace between Th effect and it. Come to my womens breasts, And take my milk for gull, you murdring Ministers, Wherever in your sightless substances You wait on natures mischief. Come thick Night, And pall thee in the dunnest smoke of hell, That my keen knife see not the wound it makes, Nor heaven peep through the blanket of the dark, To cry Hold, hold! This prayer from Lady Macbeth is shocking to the audience because of the language that she uses. Here she is asking for the evil spirits to come to her and to fill her from the crown to the toe-top full with evil and replace her milk into bitterness and evil. She has prayed for this because she has decided that she will not let this opportunity to pass of becoming Queen. She has also prayed for this as she knows that Macbeth has not got the evil and ruthlessness inside him to carry out the murder. Lady Macbeth has also asked for it to be a dark night and so that the stars and heaven can not see her do this deed because the light and heaven are representations of goodness. So, when the arrival of Macbeth occurs, she then shocks the audience again but also Macbeth when declaring that Duncan will not see the morning. She has the idea of deception. O never shall sun that morrow see Lady Macbeth has now totally committed herself to the deed and has not given Macbeth any chance of changing her mind. She is entirely devoted to now becoming Queen and will not by any means let this prospect surpass. Macbeth is now in two minds and delivers a soliloquy to the audience to let them know exactly what he is feeling like and what he is wrestling with in his internal conflict. that but this blow Might be the be-all and the end-all here, We still have judgement here, Hes here in double trust: as his host, Who should against his murderer shut the door, Not bear the knife myself. his virtues Will plead like angels I have no spur To prick the sides of my intent, but only Vaulting ambition, which oerleaps itself, And falls on th other - He admits the only thing driving him is ambition and informs Lady Macbeth that he will not murder Duncan. But he gives her different excuses than what he really feels so that he does not appear weak in her eyes. Lady Macbeth then launches a powerful harangue on Macbeth, accusing him of exactly what he did not want, and that is to be accused of not being a man. She goes on to create an atrocious image of her killing her baby and appears to have joined the forces of evil and she will surely not let this opportunity of becoming Queen Pass. She now appears to have had her wish of being filled with evil fulfilled. ..I have given suck, and know How tender tis to love the babe that milks me- I would while it was smiling in my face Have plucked my nipple from his boneless gums, And dashed the brains out, had I so sworn as you Have done to this. The people of the time of Shakespeare believed that the witches could cause hallucinations and this is what occurred to Macbeth when he sees a dagger coming towards him. Macbeths mind is filling of dark and evil desires and is also tormented by images of blood, fear, and the unknown. Is this a dagger which I see before me, The handle toward my hand? Come let me clutch thee. Art thou not, fatal vision, sensible To feeling as to sight? Or art thou but A dagger of the mind, a false creation, Mine eyes are made the fools o th other senses, Macbeth now explains that he is sure that this dagger which he sees in front of him is definitely a false creation and is not real but a hallucination. Macbeth then personifies murder and feels he is going to do a deed similar to what someone else did before him yet in different circumstances. With Tarquins ravishing strides, towards his design Moves like a ghost. Murder is against Macbeths nature and against the natural order of thing. The darkness is Shakespeares way of using language to symbolise evil powers rising up against the powers of goodness and light. Macbeth wonders whether he is going insane where symbolizing all the evil building up in Macbeth heart. He then decides to take out the murder and so maybe he has decided to carry out the murder because he really is an evil man as possibly he didnt need the influence of the witches to take out the deed. Or possibly he is acting on impulse and without thinking it through properly or he is still under the influence of them. The first sign of Lady Macbeths conscience is when they come to kill Duncan but cannot because she thinks that Duncan looks like her father. Th attempt and not the deed Confounds us. Hark! I laid their daggers ready, He could not missem. Had he not resembled My father as he slept, I had donet. This gives the audience a slight indication that evil has not totally taken over her and in the end good will triumph over evil. Macbeth slays Duncan as he is sleeping and sleeping is often referred to as innocence. He horrified himself by the fact that he could not say Amen. At this point the audience do not know whether the deed has been done, so, this is even more proof that Macbeth had done the deed. In the time of Shakespeare it was believed that if you did a deed like this the devil would take your soul and would stop you from saying anything that would be linked to Christianity. This would have horrified both the audience and himself because then Christian beliefs were essential and this would have been an essential part of their belief. Lady Macbeth then decides to take over the situation and tells Macbeth to wash his hands but he then fears for a blood-stained soul. Macbeth has destroyed the natural order of things and knows himself must pay. .Go get some water, And wash this filthy witness from your hand. Give me the daggers. The sleeping and the dead Are but as pictures. Tis the eye of childhood That fears a painted devil. If he do bleed, Ill gild the faces of the grooms withal, For it must seem their guilt. Lennox then talks of the night of Duncans death and tells us about the rough night gone past. The night would have been done by nature to warn everybody that unnatural things are going on (e.g. the death of Duncan).They have broken the natural order of things in ways that horses have eaten each other the weather was terrible And also as the owl was sweeping through the air like a hawk whereas owls normally fly close to the ground. This was not classed as a familiar but an evil bird due to it only coming out at night and night equals evil. The night has been unruly. Where we lay Our chimneys were blown down, and as they say, Lamentings heard I th air, strange screams of death, A falcon towering in her pride of place Was a mousing owl hawks at, and killed. And Duncans horses a thing most strange and Beauteous and swift, the minions if their race, Turns wild in nature, broke their stalls, flung out, Contending gainst obedience, as they would make War with mankind. Tis said they eat each other. On discovery of Duncans body Macduff uses imagery which goes beyond the facts of murder and talks of unleashed chaos and a sacrilegious deed. This is a sacrilegious deed due to the king being believed to have been appointed by god and so this was so bad it would have been like destroying a church or other religious building. This was claimed to have unleashed chaos because it looks like someone has not just stabbed Duncan but has continued to do so with force many times. Also the body is so bad to view Macduff claims that you would turn you to stone like a new gorgon. Confusion now hath made his masterpiece. Most sacrilegious murder hath broken open The lords anointed temple and stole thence The life o th building! Approach the chamber, and destroy your sight With a new Gorgon. Do not bid me speak. See, and then speak yourselves. The quote that a new Gorgon is in reference to a Greek goddess that had snakes for hair and if you saw her you would turn to stone and Macduff says that if you saw the body of Duncan you would turn to stone as the sight is so ghastly. When Macbeth first kills the guards this may be the point where he may not be sticking to the plan. This would in fact be worse for him due to nobody will not be able to give evidence. Scene four tells us what has really happened. However, there is much stress on the unnaturalness of the murder and how it has begun to poison nature. The forces of evil seem to be at work due to it been dark like night when it is supposed to be light. It is believed that it was light due to good not being able to look down on the death because it is ashamed to see the body of Duncan. Banquo is representing good and apart from Macbeth is the only other person that knows about the witches prophecies. Macbeth is concerned about Banquo coming to the truth in his mind because he is a very intelligent person. Also Macbeth is obsessed about the witches prophet that one of Banquos children will become King. Macbeth tells us about why he is afraid of Banquo and he orders the death of Banquo but also Banquos son Fleance just to make sure that no one else could become king soon. In the soliloquy Macbeth tells us about Banquos good and strong points but also that he feels he has sold his soul to the devil for the sake of Banquos children and he has done it for no purpose of his own and all for nothing. No son of mine succeeding. Ift be so. For Banquos issue I have filed my mind, For them the gracious Duncan have I murdered To make them kings, the seed of Banquo kings Even now Lady Macbeth also thinks the same as Macbeth, that now they are King and Queen they have done it all for nothing. Naughta had, alls spent. Macbeth tells us of the nightmares that he has which stops him from sleeping. This was another point on which it was believed that the witches could cause this and stop people from sleeping altogether. There is also a growing distance between Macbeth and Lady Macbeth. He starts to hint to her that something terrible will be done, but deliberately chooses not to tell her and even deceives her by telling her to pay particular attention to Banquo at the feast. Perhaps this is because he wants to protect her or because he wants to show her that he is a man and is capable of acting on his own. The final words of this scene are important and ominous. Macbeths words give the audience an insight to what is really going on in his mind. Macbeth tells us that his wickedness grows stronger and even more vicious. He has now committed himself to the path of evilness and he has now gone too far to turn back on the right road. The scene of Banquos murder is a scene of where we see the most references to good and light overpowering darkness and evil. Give us a light there, ho Evil is a force that is equals darkness and this is also when the murder is going to take place. By this Banquo who represents good, asks for more light. By this Shakespeare uses this as a metaphor of good overpowers evil. When Macbeth orders the murder of Banquo and Fleance it seems to the audience that evil will overpower good and Macbeth who now represents evil will come through. At the murder scene Banquo is killed and Fleance escapes and so lets the audience realise that evil may not totally take over and the witches predictions were indeed the truth. O treachery! Fly good Fleance, fly, fly, fly! Thou mayst revenge. O slave! One reason why they also may ask for more light is that Banquo represents good and that represents light, so when Banquo is killed some of the light will have dimmed, so there is less light. In the next scene there is a banquet in Macbeths castle and Macbeth sees the ghost of Banquo and this could be caused by the witches, as it was believed that they could cause hallucinations and they may cause this. Which of you have done this? His quote asks the others which of them have played this trick on him; also he is asking who has killed Banquo, although he knows totally well that in a sense he has killed him. This hallucination is caused by his guilt and has been sent by the witches to torment him and drive him insane. The banquet is now totally in turmoil, and chaos has broken out. This may also represent how Macbeths reign will affect the country and what may happen in the future to scotland. Lady Macbeth says that she cannot tell whether it is day or night, which is apparent to Macbeth also. They cannot tell whether it is day or night but also they cannot tell good from evil. This is similar to what the witches said. Fair is Foul and Foul is Fair. Act three scene six again allows Shakespeare to inform the audience of the state that Scotland is in under the reign of Macbeth. May soon return to this our suffering country Under a hand accursed The next act is where we see an important view of the witches. They throw their nauseous ingredients into the charmed pot; they talk in rhyme giving the impression of them creating a magic spell being chanted. Eye of newt, and toe of frog, Adders fork, and blind-worms sting, Like a hell-broth boil and bubble. Double, double toil and trouble; Fire burn and cauldron bubble. These here are just some of the nauseous ingredients they put into their pot. Their gruel is also an image of confusion and reflects Elizabethan beliefs about the nature of the world and the relationship between good and evil. The witches refer to Macbeth as something wicked and so this may say that they quite like him. I have made this prediction due to the quote. Fair is Foul and Foul is Fair When they refer to Macbeth as something wicked they are almost saying that he is worse than them. By the pricking of my thumbs, Something wicked this way comes: Open locks, Whoever Locks. Macbeth is determined to know his future, and the witches are also determined to use Macbeths human failings and readiness to use their predictions as a way of destroying him. Macbeth, Macbeth, Macbeth, beware Macduff, Beware the Thane of Fife. Dismiss me. enough This is a warning to Macbeth that he must beware of the Thane of Fife, or as the Thane of Fife, Macduff. Macbeth takes this as it is said and is aware of Macduff. Macbeth has another Apparition come to him and gives him this warning; .laugh to scone The power of man, for none of woman born Shall harm Macbeth. This warning to Macbeth says that he should be aware of any person not born of a woman. Macbeth takes this as everyone is born of women and there is no possibility of him been moved off the throne. .Macbeth shall never vanquished be, until Great Birnam wood to high Dunsinane hill. This is a warning to Macbeth that he will only be taken off the throne when Birnam wood moves up to Dunsinane Castle where Macbeth lives. When Macbeth hears this he interpretates it as the wood will pickup its roots and walk up to the castle. He then instantly thinks that he has no problem of been taken off the throne until he dies. First he requests one more view, and this is that he wants to find out who will take the throne after him. Macbeth is then shown a line of eight kings. These are not too important to Macbeth at first until he notices that they all resemble Banquo. This is his worst fear that no-one of his ownfamily is going to carry on the family in his name and so Banquo will be not so happy, yet much happier. This tells Macbeth that all this that he has done was all for nothing and brought more pain to him and his wife that they would have had without the deeds they have committed. Thou art too like the spirit of Banquo. Down! Thy crown does sear mine eyeballs; In Act four scene two we see the only other female character apart from Lady Macbeth, Lady Macduff. She is the total opposite to Lady Macbeth, as she is caring, gentile and also a loving mother and wife. She is very close to her child and Macduff, and she is loyal to them both. Lady Macduff is not interested in politics and has no deep and dark desires. The murdering of Lady Macduff and all her children would be deeply shocking to the audience especially with it been carried out on stage. They are all honest and innocent so their deaths would be needless. This shows how low Macbeth has got and how badly he has sunk in terms of morality. They do however; serve to determine Macduff to seek revenge and to swear to kill the tyrant. I have done no harm Act four scene three enlightens the audience as to the character that Macbeth has now become. He has now become a complete contrast to what he was at the start of the Scottish play. For brave Macbeth well he deserves that name On receiving the news about the murder of his family Macduff is urges by Malcolm to enrage his heart and get revenge on Macbeth. I grant him bloody, Luxurious, avaricious, false, deceitful, Sudden, malicious, smacking of every sin That has a name. There are also points to prove about how Macbeth is running the country and in what state it is in. Stands Scotland where it did? Alas, poor country! Act five scene one is the last time that we see Lady Macbeth and she is still complete contrast to what we see of her in the beginning. She is suffering like the prediction she made after the death of Duncan. This is that she told Macbeth that if he kept on thinking about it then he would drive himself insane and loose control and go mad. She has done exactly that, and spends her nights sleep-walking and has ordered that light is to be with her all the time especially at night. How came she by that light? Why it stood by her. She has a light by her Continually, tis her command. Could this possibly mean that she needs light around her, or could we say, she needs goodness around her, to protect her possibly? When she is sleepwalking she goes to the bathroom to try and wash off a dammed spot of blood on her hand. This is another contrast of Lady Macbeth where at first she said, a little water cleans us of this deed. She is now in her own private hell full of blood, fog and filthy air. She is now pitiful, terrified or going to hell and yet realising there is no escape of going to hell so she can prepare for the arrival. She then takes herself back into time and makes references to the murders of Banquo and Lady Macduff. It is possible that if Macbeth has told her about these murders, she would have tried to stop the murders indefinitely. She may of tried to stop these, as these were not apart of her plan when they became king and queen. The thane of Fife had a wife; where is she now? What will these hands neer be clean? I tell you yet again Banquos buried; he Cannot come out ons grave. The doctor that is looking after her has now realised that Lady Macbeth does not need a doctor, but also that he cannot do anything for her, as she really needs someone much more powerful than him, a Priest, a phychiatrist. This is the last that we hear of Lady Macbeth but we do hear that she takes her own life. This would say to the audience that good will always overpower evil and there is a severe price to pay for taking the evil road. Macbeth hints to the audience and that he is ready for death and to go to hell. But he is determined not to go without a fight and until every piece of flesh has been gauchely teared off his raw bones. Shakespeare shows that he is ready to die by using imagery of withering leaves. I have lived long enough. My way of life Is fallen into the sear, the yellow leaf; Yet he still asks for his armour so to not die without a last fight. This brings us back to his attitude at the beginning. At the beginning he was loyal strong and was brave. You could say he was being brave here or is he just taking an early exit to death. Ill fight, till from my bones my flesh be hacked. Give me my armour. The final scenes reveal to the audience and Macbeth the equivocation that the witches used to give Macbeth an idea of his future. oftentimes, to win us to our hard, the instruments of darkness tell us truths, win us with honest trifles, to betrays in deepest consequence. Macbeth hears a shriek and says he as almost forgotten what it is to be afraid. He refers to the night of Duncans murder and that then even the slightest noise appalled him. He receives the news of his wifes death with apparent complete differences a huge contrast to the beginning. He suggests that almost his wifes death is almost a complete inconvenience to him that she has died when he is in the middle of a battle. She should have died hereafter; There would have been a time for such a word. He realises that life is only a shadow a fleeting thing that is meaningless like the sound and fury of an idiots tale. He decides that his life has been all for nothing. The final unravelling of the prophecies would be of great interest to the audience serving a whole moral purpose. The witches did not exactly lie to Macbeth, but maybe twisted them so he had to work the rest out himself and they may have done this to see what explanation Macbeth came up with. They didnt tell him the whole truth and didnt lie but made their predictions interpretable in different ways. The interpretation that Macbeth makes of these was the wrong ones. But his interpretation appealed to his ignorance, greed and wisdom. When one of his messengers tells him that Birham wood is coming to Dunsinane, he realises that he interpretated them wrong and the witches had tricked him, just like his good companion said they would in the first act. Good sir, why do you start, and seem to fear Things do sound di fair? I th name of truth Are ye fantastical, or that indeed Macbeth even though realising his fate still is determined to die like a soldier. Why should I play the Roman fool, and die On mine own sword? Whiles I see lives, the gashes Do better upon them. Macbeth then realises his castle is been attacked and defeated, he now realises that he is tied to the stake and cannot escape. Here though he still clings to the apparitions and to the fact that no man not born of a woman can hurt him. He is confronted by Macduff turn hell-bound but Macbeth hints that he does, somewhere, still have the remnants of a conscience my souls too much chargd with blood of thine already Macduff is desperate to avenge the deaths of all his family and tells Macbeth that if he is not to fight that he must surrender and they will then put him on show like a rare monster. Macbeth can not bear this torture and decides to fight. He then also tells Macduff that he might as well as give up as he owns a charmed life because he cannot be harmed by anyone born of a woman. Macduff respond with a quote that would shock the audience and horrify Macbeth. This is that he was born not of a woman but from his mothers womb untimely rippd This tells us that Macduff was not born naturally but tells us that he was born caesarean birth and that he was ripped earlier than a normal birth from his mothers womb. By now Macbeth has finally realised everything that the witches said and he is furious with them but really he should only be furious with himself because of his own interpretation of the apparitions. And be these juggling fiends no more believed, That palter with us in a double sense: That keep the word of promise in our ear, And break it to our hope. Ill not fight with thee. Macduff goes on to kill Macbeth and this also is true to what the apparition prophesised. Beware Macduff, beware the Thane of Fife By this Malcolm is rightfully restored to his rightful position, King of Scotland.

Not Enough Time for Love Essay -- Literary Analysis, Shakespeare

The Tragedy of Romeo and Juliet written by William Shakespeare is a tragic story of two â€Å"star-crossed lovers† (prologue) fighting against time and their families for their love. This story is a prime example of what young couples should not do which is, fall in love to fast. Romeo and Juliet knew each other for less than a week when they fell in love and got married. Shakespeare used many instances of time and haste during this story. â€Å"The opening scene of the play establishes the pace at which tragic fate will unfold.† (Driver, 488). Romeo, who had just gotten dumped by Rosaline, was devastated. Then he met Juliet at a party and â€Å"No sooner does Romeo see Juliet than he falls in love with her.† (Shavi, 511). Later that evening Romeo met Juliet and she says she is in love with Romeo even though they know their families hate each other. â€Å" Their love is instant and mutual and before dawn they are betrothed.† (Shavi, 510). Three instan ces of time in haste in The Tragedy of Romeo and Juliet are: how quickly Romeo and Juliet fall in love, how quickly the pair married, and how quickly they die for each other. â€Å"Like all young people, Romeo and Juliet are uncertain and hasty in their first encounters with the problems of reality.† (Ribner, 474). Romeo and Juliet might have been in love, but they never had a chance to fully love one another, because they were together for only a short period of time. The only people that know about their love were the Nurse and Friar Lawrence. The nurse, who sided with Romeo and Juliet being together in the beginning, quickly changed her mind and told Juliet that she go ... ... each other. Second they know they would have tried to break the two up, which would have made them want to kill themselves, because they two constantly talked about dying for their love. Lastly the hatred between both families would have driven them apart because they would have gotten forbidden to see each other. As soon as the families found out about them, they realized there fighting was stupid and caused the death of their children. To sum up the whole story Romeo and Juliet’s love never had a chance because time was not on their side and neither were the two families. The young couple thought that everything would be solved if they hurried up and got married and that is what they did and it ended in disaster. This story, by William Shakespeare, is a perfect example of how falling in love quickly can be good in some instances and bad in others.

Emi Group Plc In The Music Publishing And Recording Industry Essay

Music and recording industry present interesting development due to the introduction of new artists and the development of new music genre, to name a few. In addition, the industry also experiences significant challenge due to the advancement in digital technology that drives the industry to find appropriate ways in winning the competition. The challenge occurs since there is a difference circumstances in the competition of media industry where previously the existence of new media does not eliminate the old media. The existence of commercial radio, for example, does not kill the print media like magazines and newspaper. Similarly, the existence of television broadcasting also does not eliminate the existence of radio and newspaper. In many cases, the television broadcaster also owns radio and newspapers companies to complement their media business. However, the situation may be completely different in the digital age where the existence of internet and the development of digital technology like file compression (MP3, mpeg, and file-sharing technologies etc) could completely kill the old model of music distribution such as compact disc. The so-called MP3, often refers to MPEG-1 Audio Layer 3, is an audio encoding format that reduce the file size from tens of megabyte (when using WAV or compact disc format) into less than 5 Megabyte (MB) in MP3 format for one same song. Audio Galaxy and Napster are two companies that employ file-sharing technology that enables their members/customers to exchange their music or video with others members/customers (Karp, 2007). Immediately, the invention of new audio encoding format increases the sales of portable digital music players like iPod. Coupled with the increased international internet bandwidth, the exchange of MP3 files rises significantly. A number of websites that enable users or music lovers to download the desired songs in MP3 format also rises. Despite the attractiveness of MP3 technology for audio, MP4, and MPEG for video, the technologies causes severe violation of copyright as downloading music and video without paying royalties to the owners/singers of the music is considered as piracy in digital world/domains. Concerning the challenges in the music and recording industry, this paper will discuss about Emi Group plc, a giant in music and recording industry. In particular, there are several issues including the identification of strategic choices that EMI performs, EMI and its critical success factors in competing in the industry within the last five years, and the use of appropriate management concepts in evaluating the suitability of EMI’s current strategies to deal with future competition. 2. Aim and Objectives The objectives of this paper are to analyze current and future positions of EMI Group plc in the music publishing and recording industry. Systematically, we can derive the objectives into four points. First is to analyze the strategy of EMI Groups plc that positions the company in the music and recording industry. Second is to use the appropriate research methodology, this paper is to assess EMI Group plc and its critical success factor in the last five years. Third is to use the relationship of research approach, deductive, quantitative to explore key resources and capabilities of EMI in the next five years and assess whether they can create sustainable competitive advantage. And fourth is to use the non-participant observation method, collecting data and analyzing qualitative information from journal, books, magazine and online materials, this paper is to adopt the management concepts to evaluate the appropriateness of EMI’s current strategies for the future. 3. Porter’s Five Forces This section will discuss Porter’s five forces on EMI Group the recording industry which details the threat of new entrants, power of buyers, power of suppliers, rivalry among existing competitors, and the threat of substitute products for market place organizer or transaction service provider industry satisfy following diagram: Figure 1 Diagram of Porter’s Five Forces Source: Porter, 1998 3. 1 Rivalry In music publishing and recording industry, competitive advantage plays a significant role in winning a competition. This is because it represents not only the greater benefits in terms of products but also in other Ps of marketing mix (place, promotion, and price). The possession of specific competitive advantages increasingly important since nowadays, customers use emotional side than rational side when decide which products or services they want to use (Manjoo, 2003). The rivalry in recording industry is quite intense since EMI Group does not only compete with similar company like Universal Music Group, Sony BMG, and Warner Music Group but also illegal distribution both in traditional and web-based distributors through several kinds of file-sharing program like Napster. Napster becomes the catalysts of online music service (Rupley, 2003). In order to prevent the distribution of illegal copy of music, Hodges Shaw and Brian B Shaw (2003) says that government has persuaded users regarding importance of not using file sharing for copyrighted materials over the Internet by considering it as illegal actions. 3. 2 Barriers to Entry One of common barriers to enter a new market is brand loyalty or in terms of multinational business, the main barrier could be the nationalism. In music industry, one significant challenge that continues gains popularity is iTunes, a legal web-based music distribution from Apple Company. In music industry, especially regarding the competition between EMI Music and p2p companies and iTunes, the brand loyalty is obvious since the fever for iPod products has driven the use of iTunes to download legal music (Manjoo, 2003). The entry to some markets like educations gets fiercer as Jason E. Lane and Margaret A Healy (2005) revealed in their article File Sharing, Napster, and Institutional Responses: Educative, Developmental, or Responsive Policy that file sharing (including music, video, and file sharing) has been parts of students activities. They usually use the internet to share their favorite music and movies illegally. In addition, Scott (2001) and Dong et. al (2002) reveals that file sharing remains a popular services due to their offering free downloading music and video. 3. 3 Products Substitution Impact of product substitution is possibly the most overlooked factor although its impact is damaging. Therefore, it is imperative that business must not only look at what the company’s direct competitors are doing, but what other types of products people could buy instead. The products substitution for EMI Group is the introduction of various digital formats like MP3 and MP4 that easily downloadable that enables customers to convert the CD format to MP3 and distribute it by e-mail. This is because EMI Group mostly still relies on the distribution of music in CD format that they believe is still better than others do. Figure 2 Music Format Source: RIAA, 2006 3. 4 Buyer Power In music distribution and recording industry, there are some factors that influence buyer power including size of buyer (larger buyers will have more power over suppliers), number of buyers (when there are a small number of buyers, they will tend to have more power over suppliers), and purchase quantity. 3. 5 Supplier Power Concerning the supplier power in recording industry, we find that digital format developer that invent MP3 and p2p technology continue gain popularity that further drive the customers to increasingly avoid the use of products distributed by recording companies (Manjoo, 2003). 4. EMI Groups plc Strategic Position in Music Publishing and Recording Industry Realizing the fierce competition that occurs in the music and recording industry, EMI Group develops several strategies such as the selection of new talents that will hit the market and develop sustainable distribution strategy to speed up the existence in new market. Among the distributions system, EMI Group appropriately conduct joint venture with foreign companies in order to smooth their distribution. One of them is with EMI Televisa joint venture that helps EMI Group to distribute Celestial and other English language album (EMI Group, 2006). The decision to conduct joint venture is a good strategy to be implemented for EMI Group since it is a model in business that composes of two or more enterprises that join hand-in-hand to increase their competitive advantages. In this scheme, joint venture is somewhat similar to partnership but joint venture is derived from one business transaction. Joint venture is preferred because it can help companies to divide potencies, reduce threats, and raise competitive advantages in the market. Joint ventures can be formed as separate business units or cooperation between businesses (â€Å"Corporate Venture Strategies†, 2001). Developing a joint venture properly can obtain many benefits and advantages, such as dividing expenses and risks, enhancing right of entry to monetary resources, admission to innovative knowledge and consumers, and admission to new decision-making performs. Moreover, companies are able to have some bearing on structural development of the business. Conduction of knowledge and skills are also accomplished easily (â€Å"Corporate Venture Strategies†, 2001). 5. EMI Strategic Choice EMI Group plc is a well-known company in music and recording industry. The company is currently perceived as the fourth largest recording company in the world behind Universal Music Group, Sony BMG, and Warner Music Group. The company main business is the distribution of compact discs, videos, and other formats under the auspices of their subsidiaries and partners including EMI Records, Capitol, and Virgin (Yahoo Inc, 2008). The label company is behind the success of many famous artists such as Norah Jones, Lenny Kravitz, and The Beastie Boys. Currently, the company also handles more than one million songs. The strategic position of the company has attracted many larger companies such as Warner Music Group (WMG) to takeover EMI Group plc. Although many acquisition attempts, the company finally bought by Terra Firma, a private equity firm, for $4. 9 billion in 2007 (Yahoo Inc, 2008). 6. EMI and Its Critical Success Factor The winning strategy of EMI Group exists since the company is suitably conducting several strategies that benefit the company in the long term. One of popular strategy is the decision to outsource their CD manufacturing in Australia. This decision occurred in 2004 where EMI Music and Warner Music conduct agreement with Summit Technology Australia Pty Ltd to own CD Manufacturing business together (EMI Group, 2006). This strategy provides great benefits for EMI Group since the company significantly obtains costs reduction and helps the company to insulate the business from the effects of changing volumes. Figure 3 Reasons of Outsourcing Source: Outsourcing World Summit This is in line with the general benefits of outsourcing where costs reduction becomes the main issues that companies perceive. When discussing the outsourcing business model, the images refer to advantages that organizations obtain, especially refers to costs reduction. However, the benefits of outsourcing do not merely the cost reduction. Figure 3 shows six main reasons of carrying out outsourcing in an organization like EMI Group according to Outsourcing World Summit. Similarly, to costs reduction, outsourcing also provides benefits of helping the company to focus on core competencies. In theory, outsourcing is only used for delegation of non-core activities concerning the mission statement of the company. Nevertheless, many corporations outsource some of their core functions to gain more value in competitive advantage. Furthermore, many if an organization is able to develop a good relationship with its outsourcing partner, the long-term effect would be a sustainable competitive advantage. Another critical success factor is the decision of EMI Group to take benefits of digital technology. Previously, the company relies on tradition supply chain as shown in the Figure 4 below. In traditional supply chain (figure 4), we witness that recording companies make huge revenue and thus the profits from the two elements (in blue boxes). However, this model soon changes considering technology advancement in music like MP3 that immediately spawned illegal peer-to-peer music download over the Internet. Concerning the issue, coupled with wide coverage of high-speed Internet access, recording labels realize that they should change their supply chain to adopt the advancement in information technology as described in the following section. However due to the benefit that digital distribution provides, the company also offers the digital option for the supply chain (Figure 5). By developing the digital distribution, the company starts receiving significant growth on digital revenues. In 2006, digital revenue contributed about 8. 5% of total Group revenues. In addition, digital revenues also experienced significant growth by 78. 2% in 2006, providing more opportunity to receive more revenue from this technology (EMI Group, 2006). In this web-based supply chain model, we witness that recording labels are massively legalize licensing strategy that significantly fire up a legal digital music subscription (in contrast to Napster that was illegal). 7. Key resources and capabilities of EMI in the last Five Years and Suitability, Feasibility, and Acceptability Concepts There are several key advantages and resources the company possessed within the past five years. First is EMI Music keep finding new talents that bear success in UK and North America, in particular, and in the world, in general including Letoya, 30 Seconds to Mars. This strategy represents the feasibility of strategy taken by EMI Group since competitions between recording industries is mainly regarding the artists that the company manages their music creation. Second is the success of current managed artists including popular artist such as All Saints, Keith Urban, Norah Jones, Robbie Williams, and Depeche Mode. This artist management represents the suitability to manage the popular artists and release the unpopular one. Meanwhile, EMI Music Publishing successfully finds songwriting talent that result in the attractive performance revenues that represents the acceptability (EMI Group, 2006) 8. Conclusion In the basic marketing management study, four factors characterize the successful marketing; they are product, place, promotion, and price. In the recording industry while product represented by the artists, distribution or place factor also provides significant contribution to the company. This is in line with O’Brien and Springman (2004) suggestion that say companies should balance supply and demand since focusing entirely on the supply side may result in unnecessary capital expenditures, inventory investments or suboptimal solutions. Concerning the challenges in the music and recording industry, this paper has discussed about Emi Group plc, a giant in music and recording industry. 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